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Personalized Outreach Content

Create highly personalized outreach messages that demonstrate deep understanding of a person’s research interests, company focus, and technical challenges.

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Overview

Generic outreach rarely resonates with technical and scientific professionals. Raycaster’s AI can analyze detailed information about prospects to generate highly personalized outreach content that references specific research interests, publications, and technical challenges, dramatically increasing engagement rates and response quality.

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How It Works

1

Organize your contact data

Utilize Person and Company columns to structure information about your target contacts and their organizations.

2

Research synthesis

Add an Action column configured for “Research Synthesis” to generate a comprehensive profile of each person’s interests, publications, and activities.

3

Profile enrichment

Analyze the research synthesis to identify key topics, challenges, and opportunities relevant to each contact.

4

Generate personalized content

Add another Action column for “Personalized Outreach” that creates tailored email templates or LinkedIn messages referencing specific research areas and interests.

5

Implement and track

Use the generated content in your outreach campaigns and track engagement metrics to refine your approach over time.

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Sample Prompts

Create a personalized LinkedIn connection request to {Researcher Name} that references their recent publication on {specific research topic}. Mention how our {product/technology} relates to their work, specifically addressing the methodology challenges they discussed in their paper. Keep the message under 300 characters while maintaining a professional, peer-to-peer tone. Include a clear, non-pushy call to action to discuss potential applications.

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Example Use Cases

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Tips for Success

  • Focus on quality over quantity—deeply personalized outreach to fewer contacts often outperforms generic messages to many
  • Highlight specific publications, patents, or research areas to demonstrate genuine interest and knowledge
  • Frame messages around solving specific challenges or advancing research goals, not just selling products
  • Create outreach templates for different persona types while maintaining personalization
  • Use a conversational, peer-to-peer tone rather than formal marketing language
  • Include specific, actionable next steps that align with the recipient’s interests
  • Test different approaches and refine based on response patterns